Radio Simba FM is one of the biggest radio stations in Kenya and among the most influential, with a loyal listenership consistently exceeding 2.5 million over the past five years. Broadcasting primarily in Kiswahili on 96.9FM North Rift and 91.3FM Western Kenya, the station also streams worldwide, extending its voice far beyond national borders.

Radio Simba FM’s headquarters is located in Kitale, Kenya, with its charismatic presenters and personalities recognized throughout the Region. The station appeals to a wide demographic—from the youth to the elderly—while placing special emphasis on empowering young Kenyans and nurturing a strong sense of cultural identity and pride.

Renowned for its cultural impact and unrivaled influence, Radio Simba FM uses its platform to inspire its audience to stay rooted in their heritage while navigating the modern world. It surpasses many other media entities in Kenya in terms of reach and impact, instilling ambition, wisdom, and purpose in its listeners.

Critically acclaimed for its compelling content, delivered with clarity and flair, Radio Simba FM affirms the cultural identity of its audience through a blend of education and entertainment—Edutainment and Infotainment remain its core programming philosophy.

The station creates a vibrant, interactive space for its listeners, offering access to News, Current Affairs, Talk Shows, Music, Drama, Sports, Education and Weather—always with a strong emphasis on locally relevant content.

At its heart, Radio Simba FM exists to uplift, empower, inform, entertain, and connect its audience, offering a sense of belonging, pride, and cultural celebration. It continues to hold its position as the region’s most beloved and listened-to radio station.

Feel the spirit of Radio Simba FM. Inaongoza Mbele! Ni Sauti ya Jamii!